1 To become expert groups in marketing research field and to contribute to the researchers of our clients.

2 To active with the motto, “marketing research must be scientific”

3 To continue gathering as well as providing accurate, reliable and high-quality information.

4 To maintain profits by performing a fair business trading by keeping in mind that the only remunerative company can contribute to society.

5 To give top priority to develop human resources who seek for constructive and novel ideas.

6 With the motto, “prepare pessimistically, and implement optimistically”, to address various issues in order to accomplish the impossible.

7 To create new value without existing sense of value

8 To stay ahead of the future of marketing research in a climate of uncertain times.

9 Based on the above acknowledgement, each of us will become a ‘marketing research supporter’, who is trusted by researchers of our client.